This minor group comprises human resources and business service professionals, including professional occupations in human resources, business management consulting, and those professional occupations in advertising, marketing and public relations. They are employed by consulting firms, advertising agencies, corporations, associations, social agencies, museums, galleries, public interest groups and cultural and other organizations; and throughout the public and private sectors; or they may be self-employed.
11200 - Human resources professionals
NOC : 11200
Human resources professionals develop, implement and evaluate human resources and labour relations policies, programs and procedures and advise employers and employees on human resources matters. They are employed throughout the public and private sectors, or they may be self-employed.
11201 - Professional occupations in business management consulting
NOC : 11201
Professionals in business management consulting occupations provide services to management such as analyzing the structure, operations, managerial methods or functions of an organization in order to propose, plan and implement improvements. They are employed by management consulting firms and throughout the public and private sectors or are self-employed.
11202 - Professional occupations in advertising, marketing and public relations
NOC : 11202
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.